Dhaka – Using of offensive Bangla words in advertising one of the world’s leading carbonated soft drink manufacturer company has been challenged in Bangladesh, officials said on Thursday.
The High Court of the South Asian country issued a rule asking the authorities concerned to explain why legal actions would not be taken against the beverage company Coca Cola for using objectionable words in its bottles to promote the drinks in Bangladesh.
The HC bench of Justice FRM Nazmul Ahasan and Justice KM Kamrul Kader issued the rule on a writ filed by Supreme Court lawyer Chandan Chandra Sarkar.
Sarker filed the write with the High Cournt on February 27 seeking a restriction on the use of the offensive words in Coca-Cola’s advertisement.
The secretaries to the ministers of information, industries, cultural affairs, law, education, home affairs and the director general of Bangla Academy, Inspector General of Police and managing director of International Beverages Private Limited (Coca-Cola) have been made respondents to the rule.
The court asked the respondents to report back in four weeks.
Maniruzzman Rana, the lawyer for the petitioner, said the Bangla words, which are used in Coco-Cola campaign, are objectionable. Use of these words will have adverse effect on children as many children are fond of the drinks.
The US drink manufacturer has been using similar promotional words in other languages in the other parts of the world.